Yes AdAge, Facebook should sell relationships because true social is about...
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up...
View ArticleAgencies Going Anti-Social Were Never True Social Specialists
At LiveWorld, we believe this agency anti-social pivot in the July 9 Adweek article, reflects that most agencies that hung out a social shingle are not now and never were true social specialists; it...
View ArticleIt’s Called “Social Media,” Not “Automated Media”
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors,...
View ArticleAge Doesn’t Matter, Social Media Experience and Smarts Do
This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on...
View ArticleThis marketing revolution will be tweeted and storied on Facebook by the...
LiveWorld views this convergence as being less about the three categories of paid, owned, and earned coming together as it is about earned taking a dominant position in the paid and owned formats.
View ArticleSocial Media Engagement/Command Centers: Moving Towards a Business Decision...
At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.
View ArticleTaking the Fright out of Social Brand Management
With Halloween on the way, treats are something to look forward to, but the real challenge for brands is effectively dealing with the tricks. Social media pranks – small, thoughtless ones as well as...
View ArticleThe High Value Of Facebook, Engagement Brand Building
This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater...
View ArticleDigital Pharma East 2012: Jay Bryant on the Art of “Throwing Parties” for...
@Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.
View ArticleBrand Approach to Social Media: Where’s the Party?
As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it...
View ArticleThe Six Holiday Commandments for Exceptional Customer Service
“Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy - The Waitresses, Christmas Wrapping For brands large and small,...
View ArticleCan One Angry Tweet Destroy Your Brand?
All it takes is one hot product, one great ad campaign, one media mishap, or focused attention from a top tweeter, and your Facebook page or forum could be bombarded with comments tomorrow. Are you...
View ArticleLeading a Networked World
Leading a networked world, by Peter Friedman. Click here to download the article.
View Article5 Minutes with LiveWorld in 5 Questions @Social Media Week NYC
We’ve been featured on Social Media Week NYC website in an article “5 Minutes with LiveWorld”. Read more below and come join us on February 20th for a full afternoon series of events focus on social...
View ArticleIs Your Social Media Rescue Team Prepared?
Picture this: It’s Friday. You’re on the social media team at work and you’ve sat through five days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned...
View ArticleOutsourcing Community Management: Is It Out or In?
It’s interesting to read Arik Hanson’s take on the Social Fresh Community Manager Report. He identifies 5 trends, based on the Social Fresh data, noting that “more brands are understanding they...
View ArticleSXSW Sneak Peek – Social Media Engagement: It’s Time To Evolve
Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing...
View ArticleHow to Improve Social Media Engagement in Regulated Industries and Consumer...
Presented at Social Media Week NYC – Feb 20, 2013 Legal & Marketing in Social Media: Allies or Enemies In the ever-changing new world of social media, are marketing and legal allies or enemies?...
View ArticleSocial Media and E-Commerce Will Reshape the In-Store Experience
Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce...
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